Copyeditor (Digital Division)​

​​

I worked as copyeditor, overseeing the editorial quality standard of online student resources and digital learning products offered by Honoris United Universities (the largest pan-African private higher education network).

 

I worked for their Digital Division, which digitised many leading university institutions' educational products, such as Bachelor's Degrees, Masters courses, short courses, and mini courses (e.g. Nile University of Nigeria, and The Animation School in South Africa).

​

Included:

• Editorial quality assurance of educational and marketing content in multiple formats, and maintaining alignment with the quality standards and styles of Honoris United Universities and its associated institutions.

• Copyediting videos for all coursework: proofreading and editing video transcripts and on-screen text in videos, performing accessibility checks and securing downloadable PDF documents (transcript docs).

• Editing storyboards for all courses: formatting content and ensuring compliance with the designated style guide (per university).

• Providing constructive feedback to the Learning Designers compiling the courses, on how to improve the students' learning path, while ensuring compliance/consistency across the coursework.​​

 

SEE Testimonial​​​​

Internet Alchemy, Jeff Walker.com

Copywriter & Copyeditor

​

I work as a project-based, freelance copywriter for Jeff Walker, part of his Internet Alchemy team—the #1 New York Times Bestselling author and the creator of Product Launch Formula® (PLF), the formula and online business coaching program that has generated over $1 billion in online sales, for entrepreneurs and marketers worldwide.

​​​

Includes:

• Program Delivery Communication: Creating persuasive copy to support the experience of members working through the programs (i.e. email sequences for nurturing prospects/new and existing members on the program, survey communication, coaching call reminders, and more).

• Content Writing for Online Courses: Refreshing content and writing new copy to reflect changes in the online course content; this ranges from messaging on the online learning portal to copy for infographics, member exercises, and writing entire Action Guides, email sequences, lesson description copy, and more.

• Collaboration and Research: Working closely with the wider team to understand program goals, member preferences, and messaging priorities. 

• Research to gather insights and tailor copy to resonate with the various audience segments (from beginners/prospects, to growing, and highly-experienced business owners, i.e. Launch Club members).

• Refresh all copy for Jeff Walker's Launch Club portal (milestone trainings, community hub messaging, email sequences, etc.).

• Branding and Voice Consistency: Ensure all written content aligns with Jeff Walker's codex persona. Maintaining messaging consistency across all communication channels to reinforce the brand identity, voice, and values.

​

LINKS to websites:

Product Launch Formula

Jeff Walker - Programs

(Examples of copy, provided on request only)

​

See Testimonial​

RJJ DIGITAL DMCC (Robert Botha)

Managing Editor & Writer

​

For 3 years I oversaw a team of writers (between 6 to 10) for two content websites, providing inspiration and in-depth guides for parent's wanting to find that perfect name for their newest bundle of joy. Our team consistently delivered quality content, generating 2 million monthly organic views for the client's websites.

 

Included:

• Editing and proofreading all SEO-driven blog articles (with each writer submitting one 10,000 word article per week).

• Correcting errors, inconsistencies, grammar, punctuation, syntax, word choice, formatting, etc.

• Improving style, tone, and readability

• Fact-checking sources

• Ensuring all on-page SEO best practices are followed.

• Ensuring consistency with the client's brand voice and style guide.

• Providing necessary feedback to writers on how they can improve.

• Collaborating with the client regarding hiring writers and making recommendations for improving web content.

• I also researched and wrote in-depth blog articles for the websites, related to baby name ideas.

• All written in American English, using AP Style Guide.

​

LINKS to websites I edited:

Honeynames

Momlovesbest

​​

Samples of articles I wrote:

100 Pretty Crystal and Gemstone Names

100 Unique Hebrew Boy Names

100 Pretty Vintage Girl Names

100 Cool Korean Male Names

100 Beautiful Chinese Names for Girls

100 Popular Chinese Names for Boys

100 Beautiful Dutch Girl Names

 

SEE Testimonial​​

Online Marketing Guides & Reviews

Writer for SEO-driven Blog Articles

​

I researched and wrote SEO-driven, marketing guides and reviews for Peer-to-Peer Marketing: an online marketing content resource for digital marketers.

 

I wrote:

• Up-to-date marketing guides, agency reviews, marketing software reviews, insights from real marketing experts, and more.

 

Included:

• Researching all content

• Writing original content, using all relevant keywords.

• Sourcing and uploading all media onto WordPress (i.e. images, YouTube videos, screenshots, infographics, tables, etc.)

• Optimising entire article: adhering to all on-page and technical SEO best practices.

• Writing FAQs for the client's existing marketing guides to boost web traffic and engagement.

• Adhering to the client's editorial guidelines and style guide.

• All written in American English.​

​

Samples of Work:

B2B Lead Generation Strategies: Ultimate Guide to Skyrocket B2B Sales

Best UGC Creator Marketplaces to Find Top Talent

Affiliate Networks to Elevate Your Business 

B2B Social Media Marketing Agencies to Skyrocket Your Business

B2B Social Media Marketing: The Ultimate Guide to B2B Success​​​​

Affiliate Marketing Programs: Earn Big Promoting AI Tools

Best Chatbot Builders to Boost Your Customer Engagement

​

​

Marketing Copywriter

 

I refreshed and created new webcopy for a NGO to align with their updated branding guidelines. The NGO focuses on identifying and reuniting missing children with their relatives, using programmes and initiatives that use DNA-testing.

​

Included:

• I researched and immersed myself into the client's vision, brand identity, and newly revised brand voice, to gain a clearer understanding of the client's messaging and unique target audience. 
• I revised and refreshed all web copy across the website, ensuring brand voice consistency throughout.
• I also wrote a generic press release that the client could use across news outlets. 

​​​

​LINK to website

Marketing Copywriter

 

I worked with the founder and director of a digital marketing agency, working with non-profits and startups to develop tailored engagement strategies.

​

Included:

• After meeting with the client and understanding his vision and messaging priorities, I rewrote and created fresh webcopy for the client's "Previous Projects" and "Areas of Focus" pages.

• The aim was to realign and create clarity and consistency across the client's messaging, ensuring it adhered to the client's unique brand voice and identity. This provided clearer communication and strategy for what they offer their future clients.

​

Link to website